Project Description
Wilderness Magazine
– Designing and developing with SEO in mind.
New Zealand’s magazine of the outdoors Wilderness is one of New Zealand’s top selling magazine’s committed to promoting healthy outdoor activities, associated outdoor equipment and environmental conservation. Each month features stunning places and areas to visit, articles on various activities and information on the latest equipment and products available.
Project Brief
The brief for Wilderness was not trivial. To provide a beautiful, responsive (desktop, mobile, tablet) and easy to navigate website that allows various levels of access to content depending on the users subscription level. To sell subscriptions – both website and print – and to help manage those subscribers. Make Wilderness a discussion point for the outdoors community.
KEY FEATURES AND CHALLENGES
Custom Layouts for articles
One of the key focus areas for Wilderness was to customise a layout for their articles section. It was important to them to differentiate themselves from the classic blog look, and hence we worked together in providing a unique look and style, while creating all the necessary fields for them to enter media and text content with the flexibility that only Custom Fields can give.
Custom Content Types & Custom Fields
The Wilderness admin area was customized so that we could expand beyond the standard Posts & Pages. We introduced Trips and Gear Reviews as custom types of content. This makes it incredibly easy for the editors to add / manage articles, pages, gear and trip reviews, knowing each content type has its place in the admin area. On top of that – we also templated these content types with custom fields to take the guess work out of formatting and provide a consistent look across published content – no matter who was publishing.
Selling Subscriptions – WooCommerce
The Wilderness shop has been built using WooCommerce, the most customizable eCommerce platform for building your online business. We have created a beautiful and efficient store where customers can easily find what they want. From magazine subscriptions to books and maps, Wilderness online shop was created with not only the end customer on mind, but Wilderness team themselves, to add as many products as needed without a fuss and in no time at all.