Our Story

CraftWP is the WordPress division of The Fold.

The Fold was formed by a group of freelancers; each forging career designing and developing world class website solutions for agencies within New Zealand and around the world. In 2012 we decided to bring our talents together and form our own agency.

A few years later, we’re an expert team based in Auckland, and we’re backed with that experience of producing enterprise-level ecommerce solutions for some of Australasia’s largest companies.

We’re passionate about our work, being at the cutting edge of technology, and delivering high performance WordPress solutions.

As specialists in UI design, front-end development and a WordPress development, we’ve got the right blend of skills, knowledge, and experience that allows us to deliver exactly what our clients need.

What makes us different?

Plan with the architects; build with the builders

We aim to build strong working relationships with our clients – when you engage with our team, you will be dealing directly with the designers and developers who will build your site. A lead designer or developer will be assigned as your project manager to ensure the set goals and outcomes are realistically established, and ultimately achieved.


Not only are we nice guys, but our 10+ years experience gives us a wealth of knowledge in the field of web design and development. We have proven experience dealing with a large variety of projects across many markets. Our passion for the web means we are constantly refining our craft and using the latest methodologies and techniques to help benefit your projects.


As a user-focused digital agency, we specialise in crafting thoughtful, intelligent designs. We pride ourselves on building usable, accessible and beautiful websites. Our designs will delight users and provide a simple-to-update system that your content editors have always dreamt of.


We’ve worked with clients and partners from all over the world. We’ve learnt our best projects are the ones where there are no surprises. So when clients work with us, there is no guessing. We centralize all our comms so you can see everything about your project in a glance. No lengthy email threads, no spreadsheets. We figured that was worth noting.